There is little doubt that Russia remains a key strategic market with massive penetration opportunities. However, in the last year
performance across categories has been mixed, down-trading has put margins under stress and other emerging markets have started to catch up. The key question for the headquarter functions of global consumer products companies is – when will the Russian market bounce back and to what degree?

See the paper:$File/1001753_Russia_bouncing_back_4_low%20res%20screen.pdf